In the past I had gotten a couple of accidental but quite good design critiques on work I posted to Facebook. This gave me an idea. What if I tried posting some work there which I intentionally left unrefined and solicited feedback. Could I create a design process where I harnessed the hive mind of my Facebook friends so that I could mow the lawn, work on my kitchen remodel project and spend time with my family while still refining my design? The answer is yes.
In my previous post I described the beginning of my design process for creating a logo for the "Design Lab" where I work. I had created a pencil sketch where the word "LAB" had the letter "A" replaced by an erlenmeyer flask with a computer mouse inside. If I had followed my normal process I would have then moved on to the treatment of "Design" and continued refining the design on my own through various iterations and lots of thinking. This time, I let Facebook do some of the thinking for me.
The process worked something like this.
- Post a draft of the design to Facebook.
- Let it bake for an hour or two.
- Check back and see the comments.
- Respond with my own comments.
- Wait an hour or two.
- Check the comments again.
- Refine the design.
- Repeat as needed.
The results are shown. Your results may vary. I happen to have very talented and articulate Facebook friends.
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